![]() ![]() When fixing duplicate content, think carefully about what you want to convey and how it differs from other content on or off your page.ī) External duplication (outside the site) Therefore, when planning the content on your website, always remember that it should be unique.Ī website audit will show you exactly where the problem occurred, so you won't have to browse the entire website yourself in search of duplicate content. The content may be duplicated on your website, e.g., in the description of products, in meta tags, in the content of articles, etc. It is enough to add in :Ī) Internal duplication (inside the website) How to enter the correct meta title and meta description on your website? You can do it using HTLM in your page code. Often, a few sentences taken out of context do not convey well the value and purpose of the page. If Google decides that your meta description does not adequately describe your page, it may replace it with another text of its choice from the page. Google pays a lot of attention to the fact that meta tags are relevant (in line with the page's topic). ![]() Third, compliance with the content of the page. Meta tags are supposed to attract attention and communicate the high value of the content. Use this tool to check if your meta tags are of the correct length. Of course, you can exceed this limit, but you have to consider that the message will be cut off in the search results. There are a few essential things to keep in mind when improving your meta tags.įirst, the length - for the meta of the title, it will be a maximum of 60 characters with spaces, and for the meta of the description, a maximum of 160 characters with spaces. How to fix SEO issues found during a website audit? In order to avoid this, it is necessary to rethink the structure of the website and plan every element so that it is user-friendly. What will his reaction be? He will likely lose his patience and purchase from competitors. But imagine that a customer who wants to purchase on your website has to wait for it to load. Each company strives to build lasting and positive relationships with customers. A page that converts well is an effective website that inspires trust among users. Your website loading speed has a significant impact on conversion. ![]() Google's algorithm classifies such pages unattractive to users and rejects them in the rankings. A high bounce rate has a very negative impact on the visibility of your website in the search engine. If the page takes too long to load, the user loses patience and exits the page. Slowing a page down by as much as 1 second is significant and can cause a significant drop in sales. It mainly affects the so-called page conversion. If the website loads quickly, preferably in less than 3 seconds, it is user-friendly for users who will want to stay longer or even come back. ![]()
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